DORA Metrics Calculator for Startups (Free Notion Template)

By Pixel of Software Team · · 9 min read

Stop building DORA dashboards from scratch.

Every SMB engineering team that takes DORA seriously ends up burning two engineer-weeks rebuilding the same four databases, the same five queries, and the same dashboard that we and a dozen other small teams have already built and refined. So we open-sourced ours.

This page describes the free Notion + Google Sheets DORA Metrics Calculator we use with our consulting clients. It computes all four DORA metrics — Deployment Frequency, Lead Time for Changes, Change Failure Rate, and MTTR — from your GitHub and PagerDuty data. Setup time: 15 minutes. Long-term operational cost: $0 incremental.

If you haven’t yet read How to Implement DORA Metrics in a 10-Person Team, start there — it explains why each metric matters before you start measuring.

What’s in the Template#

Four linked Notion databases plus a rollup dashboard:

ComponentWhat it tracksAuto-populated from
DeploysEvery production deployment with timestamp + commit SHAGitHub Actions webhook
PRsMerged PRs with first-commit and merge timestampsGitHub API (daily sync)
IncidentsProduction incidents with open and resolve timestampsPagerDuty webhook
DashboardRolling 30-day P50/P85 for all four metricsNotion formulas

Plus a Google Sheets companion for visualizations (sparkline charts, trend lines, vertical and team comparisons) connected to the Notion data via API.

Why Notion (and Not DataDog or Honeycomb)?#

Three reasons specific to SMB context:

  1. Zero ramp time. Your team already uses Notion. They already understand databases, formulas, and rollups. There’s no new tool to learn.
  2. Editable benchmarks. When you outgrow our default thresholds, you edit a formula. With closed observability platforms, you wait for a feature request.
  3. Cost-proportionality. $0–$10/user/month vs. $20–$100/user/month for the alternatives. For a 10-person team that’s a $1,000+/month difference — enough to fund the engineer-time to act on the metrics instead of just collecting them.

15-Minute Setup#

The full step-by-step is in the HowTo schema above (and embedded in the template’s Setup page). The short version:

  1. Duplicate the public Notion template into your workspace.
  2. Generate a fine-grained GitHub Personal Access Token (read-only on the repo).
  3. Drop in our GitHub Actions workflow that posts deploy events to Notion.
  4. Wire PagerDuty’s generic webhook into the Incidents database.
  5. Verify with one test deploy and one test incident, then schedule the fortnightly review.

That’s it. By the end of week 1 you’ll have your first real Deployment Frequency number.

Three Ways We Use It with Clients#

1. Weekly Team Review (15 minutes)#

Open the dashboard, scan the four trend lines, ask: “What changed?” If a metric moved by more than 15% week-over-week, that’s a topic for the next retro. Most weeks: nothing changed. That’s a feature, not a bug.

2. Board-Prep Justification#

When a CEO asks “do we need to invest in CI?” the answer is no longer vibes. It’s: “Our Lead Time P85 is 4 days; cutting it to 2 would save us roughly X engineer-hours per month, which costs Y.” The Sheets companion has a pre-built ROI calculator for exactly this conversation.

3. Hiring Justification#

Want to hire a DevOps engineer? Pull the MTTR trend. If it’s flat at 4+ hours and growing with team size, that’s the business case in one chart.

When to Outgrow This Template#

You should graduate from the Notion calculator to a dedicated platform (LinearB, Swarmia, Sleuth, or a homegrown ClickHouse pipeline) when any of these become true:

For most SMBs under 50 engineers, none of these are true. The calculator works.

Get the Template#

Duplicate the DORA Metrics Calculator template →

(Public read-only Notion page. Click “Duplicate” in the top-right to copy it into your workspace. No signup, no email gate.)

After setup, the next two clusters in this pillar will help you interpret the numbers: